ROI Calculator

Google Ads ROI for Flooring Contractors: What to Expect

Based on industry data, flooring contractor businesses can expect 381% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2000/month Budget

$2000

Monthly Ad Spend

Leads/Month

Customers/Month

381%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2000

÷ Cost Per Lead$82.5

= Leads per Month24

× Close Rate (30%)7 customers

× Average Job Value$1,375

= Monthly Revenue$9,625

At $82.50 CPL and 30% close rate, each customer costs $275 to acquire. Average flooring installation: $4,000-12,000. Customer acquisition cost is well under 10% of project value. Flooring leads to referrals and repeat business (other rooms, refinishing).

Factors That Affect Flooring Contractors ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Flooring Contractors Google Ads Resources

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Common Mistakes

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Best Keywords

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Budget Guide

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2025 Benchmarks

Industry performance metrics

Flooring Contractors Audit

Complete flooring contractor Google Ads guide