$12.18
Average CPC
+132% vs $5.26 average
5.15%
Average CTR
9.08%
Conversion Rate
$93.69
Cost Per Lead
+34% vs $70.11 average
Source: LocalIQ 2025
Not all electrician keywords cost the same. Here's what you can expect to pay based on search intent:
'Licensed' modifier signals quality-conscious customer. These are homeowners who value safety and compliance, not price-shoppers.
High-ticket service ($1,500-3,500). Cost searches indicate serious buyer in decision phase, not early research.
Premium CPC but 2-3x conversion rate. Emergency callers hire whoever answers first—speed-to-lead is critical.
Growing service category with less competition than general electrical. EV owners tend to be higher-income, quality-focused.
Lower CPC entry point that often leads to additional work. Inspections frequently uncover panel upgrades, rewiring needs.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your electrician campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when electrician searches convert best. Mornings (7-10am) when people discover overnight issues, evenings (5-8pm) when homeowners return to problems
These keywords drain your budget without delivering quality leads:
Career researchers checking earning potential. No service intent.
DIYers looking for tutorials to do it themselves.
People seeking training and jobs, not electrical services.
DIYers and hobbyists researching how to do their own work.
Aspiring electricians researching certification, not customers.
At $12.18 per click, here's what you need to generate leads:
Minimum Monthly Budget
$2,500
Recommended Range
$3,000-$6,000/month
At $93.69 CPL and 25% close rate, each customer costs $375 to acquire. Average electrical job = $350-500, so you need upsells or repeat business to profit on small jobs. Focus budget on high-ticket services: panel upgrades ($2,000-4,000), EV charger installation ($1,000-2,500), or whole-house rewiring ($8,000+) where single jobs justify acquisition cost.