Google Ads ROI for Electricians: What to Expect

At $93.69 CPL and 25% close rate, each customer costs $375 to acquire. Average electrical job = $350-500, so you need upsells or repeat business to profit on small jobs. Focus budget on high-ticket services: panel upgrades ($2,000-4,000), EV charger installation ($1,000-2,500), or whole-house rewiring ($8,000+) where single jobs justify acquisition cost.