'Licensed' modifier signals quality-conscious customer. These are homeowners who value safety and compliance, not price-shoppers.
High-ticket service ($1,500-3,500). Cost searches indicate serious buyer in decision phase, not early research.
Premium CPC but 2-3x conversion rate. Emergency callers hire whoever answers first—speed-to-lead is critical.
Growing service category with less competition than general electrical. EV owners tend to be higher-income, quality-focused.
Lower CPC entry point that often leads to additional work. Inspections frequently uncover panel upgrades, rewiring needs.
These keywords drain your budget without delivering quality leads:
Career researchers checking earning potential. No service intent.
DIYers looking for tutorials to do it themselves.
People seeking training and jobs, not electrical services.
DIYers and hobbyists researching how to do their own work.
Aspiring electricians researching certification, not customers.
Build campaigns around these specific services:
Panel upgrades
EV charger installation
Electrical repairs
Wiring and rewiring
Emergency electrical
Lighting installation
Generator installation
Two powerful tools for electricians to improve your Google Ads performance