$2,500
Minimum Monthly
~19 leads/month
$3,000-$6,000/month
Recommended Range
Best ROI sweet spot
$374
Cost Per Customer
25% close rate
At $93.69 CPL and 25% close rate, each customer costs $375 to acquire. Average electrical job = $350-500, so you need upsells or repeat business to profit on small jobs. Focus budget on high-ticket services: panel upgrades ($2,000-4,000), EV charger installation ($1,000-2,500), or whole-house rewiring ($8,000+) where single jobs justify acquisition cost.
May, June, July, October, November
Consider 20-50% budget increase
January, February, March
Reduce or reallocate spend
Increase budget 30% in May-July (AC-related electrical, outdoor projects) and October-November (holiday lighting, heating prep). Reduce winter spend 25% unless you specialize in emergency work.
Two powerful tools for electricians to improve your Google Ads performance