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2025 Data

Electricians Google Ads Benchmarks (2025)

How do electrician Google Ads campaigns perform? Here are the latest 2025 benchmarks from LocalIQ 2025.

Electricians vs All-Industry Averages

$12.18

Average CPC

132% higher than avg

5.15%

Click-Through Rate

17% lower than avg

9.08%

Conversion Rate

21% higher than avg

$93.69

Cost Per Lead

34% higher than avg

Source: LocalIQ 2025

Benchmark Comparison Table

Metric	Electricians	All Industries	Difference
Cost Per Click	$12.18	$5.26	+132%
Click-Through Rate	5.15%	6.18%	-17%
Conversion Rate	9.08%	7.52%	+21%
Cost Per Lead	$93.69	$70.11	+34%

Competitive Landscape for Electricians

Competition Level

high

Monthly Search Volume

140,000+ monthly searches for 'electrician near me' in the US

Main Competitors

National franchises (Mr. Electric, Mister Sparky), established local electrical contractors, handymen (for small jobs), and new solo electricians

Your Differentiator

Win with specialization (solar installation, EV chargers, commercial), speed (same-day service guarantee), or premium positioning (Master Electrician credentials, premium brand focus).

How Do YOU Compare?

These are industry averages. Your account could be performing much better—or much worse. Get a complete audit to see your actual metrics vs benchmarks.

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Electricians Google Ads Resources

CPC Benchmarks

Average cost per click for electricians

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Electricians Audit

Complete electrician Google Ads guide