$4.85
Average CPC
-8% vs $5.26 average
4.23%
Average CTR
6.45%
Conversion Rate
$72.89
Cost Per Lead
+4% vs $70.11 average
Source: LocalIQ 2025 (Cleaning Services)
Not all cleaning service keywords cost the same. Here's what you can expect to pay based on search intent:
High-LTV recurring customer. One sign-up worth $3,000+/year.
Explicit recurring intent. These are your best customers.
B2B clients = contracts worth 50-100x residential.
Time-sensitive, willing to pay premium. Clear deadline motivates booking.
Higher ticket than regular cleaning. Often converts to recurring.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your cleaning service campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when cleaning service searches convert best. Mid-morning (9-11am) when homeowners are planning their week
These keywords drain your budget without delivering quality leads:
Job seekers, not customers.
DIY searchers.
People buying products to clean themselves.
Unlikely to become paying customers.
DIY enthusiasts, not service buyers.
At $4.85 per click, here's what you need to generate leads:
Minimum Monthly Budget
$1,200
Recommended Range
$1,800-$3,500/month
At $73 CPL and 50% close rate, each customer costs $146. One-time clean = $200. Recurring biweekly client = $5,200/year. Focus on converting to recurring—even 2-3 per month dramatically increases revenue.
Common Mistakes
7 costly Google Ads mistakes for cleaning services
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Cleaning Services Audit
Complete cleaning service Google Ads guide