High-LTV recurring customer. One sign-up worth $3,000+/year.
Explicit recurring intent. These are your best customers.
B2B clients = contracts worth 50-100x residential.
Time-sensitive, willing to pay premium. Clear deadline motivates booking.
Higher ticket than regular cleaning. Often converts to recurring.
These keywords drain your budget without delivering quality leads:
Job seekers, not customers.
DIY searchers.
People buying products to clean themselves.
Unlikely to become paying customers.
DIY enthusiasts, not service buyers.
Build campaigns around these specific services:
Recurring cleaning
Deep cleaning
Move in/out cleaning
Commercial cleaning
Post-construction
Green cleaning
Specialty cleaning
Two powerful tools for cleaning services to improve your Google Ads performance
CPC Benchmarks
Average cost per click for cleaning services
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Cleaning Services Audit
Complete cleaning service Google Ads guide