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2025 Data

Cleaning Services Google Ads Benchmarks (2025)

How do cleaning service Google Ads campaigns perform? Here are the latest 2025 benchmarks from LocalIQ 2025 (Cleaning Services).

Cleaning Services vs All-Industry Averages

$4.85

Average CPC

8% lower than avg

4.23%

Click-Through Rate

32% lower than avg

6.45%

Conversion Rate

14% lower than avg

$72.89

Cost Per Lead

4% higher than avg

Source: LocalIQ 2025 (Cleaning Services)

Benchmark Comparison Table

Metric	Cleaning Services	All Industries	Difference
Cost Per Click	$4.85	$5.26	-8%
Click-Through Rate	4.23%	6.18%	-32%
Conversion Rate	6.45%	7.52%	-14%
Cost Per Lead	$72.89	$70.11	+4%

Competitive Landscape for Cleaning Services

Competition Level

high

Monthly Search Volume

250,000+ monthly searches for 'house cleaning' in the US

Main Competitors

Merry Maids, Molly Maid, The Maids, local family operations, individual cleaners

Your Differentiator

Win with trust signals (background-checked, bonded, insured), consistency (same cleaner each visit), specialization (green cleaning, luxury homes), or convenience (online booking, flexible scheduling).

How Do YOU Compare?

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Cleaning Services Google Ads Resources

CPC Benchmarks

Average cost per click for cleaning services

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Cleaning Services Audit

Complete cleaning service Google Ads guide