Budget Calculator

How Much Should Cleaning Services Spend on Google Ads?

Based on 2025 benchmark data, here's what cleaning service businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Cleaning Services

$1,200

Minimum Monthly

~16 leads/month

$1,800-$3,500/month

Recommended Range

Best ROI sweet spot

$146

Cost Per Customer

50% close rate

Budget Math for Cleaning Services

Average CPC$4.85

Conversion Rate6.45%

Cost Per Lead$72.89

Typical Close Rate50%

Cost Per Customer$146

At $73 CPL and 50% close rate, each customer costs $146. One-time clean = $200. Recurring biweekly client = $5,200/year. Focus on converting to recurring—even 2-3 per month dramatically increases revenue.

Seasonal Budget Adjustments for Cleaning Services

Peak Months (Increase Budget)

March, April, May, September

Consider 20-50% budget increase

Slow Months (Conserve Budget)

December, January

Reduce or reallocate spend

Increase budget 40% for spring cleaning season. Maintain year-round for recurring customer acquisition. Commercial campaigns can run consistently.

Optimize Your Cleaning Services Budget

Two powerful tools for cleaning services to improve your Google Ads performance

Analyze Current Spend

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$19.99One-time

AI Budget Optimization

Let AI automatically adjust your budget allocation for maximum ROI

From $39/moLearn more

Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Cleaning Services Google Ads Resources

CPC Benchmarks

Average cost per click for cleaning services

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Cleaning Services Audit

Complete cleaning service Google Ads guide