ROI Calculator

Google Ads ROI for Cleaning Services: What to Expect

Based on industry data, cleaning service businesses can expect 387% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $1200/month Budget

$1200

Monthly Ad Spend

Leads/Month

Customers/Month

387%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$1200

÷ Cost Per Lead$72.89

= Leads per Month16

× Close Rate (50%)8 customers

× Average Job Value$730

= Monthly Revenue$5,840

At $73 CPL and 50% close rate, each customer costs $146. One-time clean = $200. Recurring biweekly client = $5,200/year. Focus on converting to recurring—even 2-3 per month dramatically increases revenue.

Factors That Affect Cleaning Services ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

Maximize Your Cleaning Services ROI

Two powerful tools for cleaning services to improve your Google Ads performance

Calculate Your ROI

See your actual ROI vs benchmarks and where you're losing money

$19.99One-time

AI-Powered ROI Improvement

Let AI continuously optimize your campaigns for maximum return

From $39/moLearn more

Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Cleaning Services Google Ads Resources

CPC Benchmarks

Average cost per click for cleaning services

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Cleaning Services Audit

Complete cleaning service Google Ads guide