$7.85
Average CPC
+49% vs $5.26 average
5.44%
Average CTR
9.08%
Conversion Rate
$83.93
Cost Per Lead
+20% vs $70.11 average
Source: WordStream 2025 (Healthcare Services)
Not all chiropractor keywords cost the same. Here's what you can expect to pay based on search intent:
'Near me' signals ready-to-book intent. Core service keyword with strong conversion rates.
Symptom-specific keyword with local intent. Patient knows what they need and is looking for local help.
Explicit availability search. These patients are ready to book and looking for openings.
Service-specific keyword indicates familiarity with chiropractic. Not researching 'if' but 'where'.
Specialty keyword attracts athletes and active patients. Higher lifetime value, more referrals.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your chiropractor campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when chiropractor searches convert best. Lunch hours (11am-1pm) when people research during breaks, early evening (5-7pm) when work pain is fresh in mind
These keywords drain your budget without delivering quality leads:
Educational search phase. Researching if chiropractic works, not ready to book.
Comparison research, undecided on treatment type.
Skeptical researcher who may never try chiropractic.
Career researchers and students, not potential patients.
Aspiring chiropractors researching education.
At $7.85 per click, here's what you need to generate leads:
Minimum Monthly Budget
$2,000
Recommended Range
$2,500-$5,000/month
At $83.93 CPL and 30% close rate, each new patient costs $280 to acquire. Chiropractic patient lifetime value = $1,500-4,000+ over 2-3 years of ongoing care. The key is converting new patient visits into care plans rather than one-time visits. Focus campaigns on symptoms requiring ongoing treatment (chronic back pain, recurring headaches) rather than acute-only issues.