ROI Calculator

Google Ads ROI for Chiropractors: What to Expect

Based on industry data, chiropractor businesses can expect 390% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2000/month Budget

$2000

Monthly Ad Spend

Leads/Month

Customers/Month

390%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2000

÷ Cost Per Lead$83.93

= Leads per Month24

× Close Rate (30%)7 customers

× Average Job Value$1,400

= Monthly Revenue$9,800

At $83.93 CPL and 30% close rate, each new patient costs $280 to acquire. Chiropractic patient lifetime value = $1,500-4,000+ over 2-3 years of ongoing care. The key is converting new patient visits into care plans rather than one-time visits. Focus campaigns on symptoms requiring ongoing treatment (chronic back pain, recurring headaches) rather than acute-only issues.

Factors That Affect Chiropractors ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Metrics Guide

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Budget & ROI Guide

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Optimization Checklist

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Chiropractors Audit

Complete chiropractor Google Ads guide