'Near me' signals ready-to-book intent. Core service keyword with strong conversion rates.
Symptom-specific keyword with local intent. Patient knows what they need and is looking for local help.
Explicit availability search. These patients are ready to book and looking for openings.
Service-specific keyword indicates familiarity with chiropractic. Not researching 'if' but 'where'.
Specialty keyword attracts athletes and active patients. Higher lifetime value, more referrals.
These keywords drain your budget without delivering quality leads:
Educational search phase. Researching if chiropractic works, not ready to book.
Comparison research, undecided on treatment type.
Skeptical researcher who may never try chiropractic.
Career researchers and students, not potential patients.
Aspiring chiropractors researching education.
Build campaigns around these specific services:
Spinal adjustments
Back pain treatment
Neck pain treatment
Headache relief
Sports chiropractic
Prenatal chiropractic
Posture correction
Two powerful tools for chiropractors to improve your Google Ads performance