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2025 Data

Chiropractors Google Ads Benchmarks (2025)

How do chiropractor Google Ads campaigns perform? Here are the latest 2025 benchmarks from WordStream 2025 (Healthcare Services).

Chiropractors vs All-Industry Averages

$7.85

Average CPC

49% higher than avg

5.44%

Click-Through Rate

12% lower than avg

9.08%

Conversion Rate

21% higher than avg

$83.93

Cost Per Lead

20% higher than avg

Source: WordStream 2025 (Healthcare Services)

Benchmark Comparison Table

Metric	Chiropractors	All Industries	Difference
Cost Per Click	$7.85	$5.26	+49%
Click-Through Rate	5.44%	6.18%	-12%
Conversion Rate	9.08%	7.52%	+21%
Cost Per Lead	$83.93	$70.11	+20%

Competitive Landscape for Chiropractors

Competition Level

medium

Monthly Search Volume

80,000+ monthly searches for 'chiropractor near me' in the US

Main Competitors

Established local chiropractors, multi-practitioner clinics, physical therapy practices expanding into chiropractic, and wellness centers

Your Differentiator

Win with specialization (sports, pediatric, prenatal), technology (digital X-rays, modern equipment), experience focus (spa-like environment), or convenience (walk-ins, extended hours).

How Do YOU Compare?

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Chiropractors Google Ads Resources

CPC Benchmarks

Average cost per click for chiropractors

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Chiropractors Audit

Complete chiropractor Google Ads guide