$2,000
Minimum Monthly
~23 leads/month
$2,500-$5,000/month
Recommended Range
Best ROI sweet spot
$280
Cost Per Customer
30% close rate
At $83.93 CPL and 30% close rate, each new patient costs $280 to acquire. Chiropractic patient lifetime value = $1,500-4,000+ over 2-3 years of ongoing care. The key is converting new patient visits into care plans rather than one-time visits. Focus campaigns on symptoms requiring ongoing treatment (chronic back pain, recurring headaches) rather than acute-only issues.
January, February, September, October
Consider 20-50% budget increase
June, July, August, December
Reduce or reallocate spend
Increase budget 30% in January (New Year health resolutions) and September (back-to-work, back-to-school). Reduce 20% in summer when vacation travel reduces appointment seeking. Maintain steady presence—chiropractic is ongoing care, not emergency-only.
Two powerful tools for chiropractors to improve your Google Ads performance