$3.90
Average CPC
-26% vs $5.26 average
5.56%
Average CTR
14.67%
Conversion Rate
$28.5
Cost Per Lead
-59% vs $70.11 average
Source: WordStream 2025
Not all auto repair shop keywords cost the same. Here's what you can expect to pay based on search intent:
'Repair' keyword filters for service intent, not parts shopping. Safety-critical service with high close rates.
Urgent symptom-based search. These customers have an immediate problem and will book quickly.
High-ticket service ($2,000-4,000+). Specialist positioning beats generic shop ads for these searches.
'Honest' modifier signals trust-conscious customer tired of being overcharged. Review-focused positioning wins these.
Time-sensitive customers willing to pay for convenience. Urgency signals immediate need.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your auto repair shop campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when auto repair shop searches convert best. Early morning (7-9am) for pre-work drop-offs, lunch breaks (11am-1pm) for scheduling, late afternoon (4-6pm) when issues are discovered
These keywords drain your budget without delivering quality leads:
Retail parts shoppers, not repair customers. They're going to AutoZone, not a mechanic.
DIYers looking for YouTube tutorials, not professional service.
Parts shoppers who will change their own oil.
Career researchers and job seekers, not vehicle owners.
Parts shoppers doing their own brake job, not paying for brake service.
At $3.90 per click, here's what you need to generate leads:
Minimum Monthly Budget
$1,500
Recommended Range
$2,000-$4,500/month
At $28.50 CPL and 30% close rate, each customer costs $95 to acquire. Average repair order = $400-600. This is one of the best ROI ratios in local services—but only if you're filtering out parts shoppers and DIYers. Focus on maintaining high close rates through good phone handling and transparent pricing.
Common Mistakes
7 costly Google Ads mistakes for auto repair shops
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Auto Repair Shops Audit
Complete auto repair shop Google Ads guide