$3.90
Average CPC
5.56%
Click-Through Rate
14.67%
Conversion Rate
$28.5
Cost Per Lead
Source: WordStream 2025
| Metric | Auto Repair Shops | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $3.90 | $5.26 | -26% |
| Click-Through Rate | 5.56% | 6.18% | -10% |
| Conversion Rate | 14.67% | 7.52% | +95% |
| Cost Per Lead | $28.5 | $70.11 | -59% |
Competition Level
high
Monthly Search Volume
200,000+ monthly searches for 'auto repair near me' in the US
Main Competitors
National chains (Midas, Meineke, Pep Boys), dealers (for warranty/newer cars), independent shops, and quick-lube/tire shops encroaching on repair
Your Differentiator
Win with transparency (written estimates, no surprise charges), specialization (BMW specialist, hybrid expert), warranties (24-month parts/labor), or convenience (loaner cars, shuttle service).
CPC Benchmarks
Average cost per click for auto repair shops
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Auto Repair Shops Audit
Complete auto repair shop Google Ads guide