ROI Calculator

Google Ads ROI for Auto Repair Shops: What to Expect

Based on industry data, auto repair shop businesses can expect 407% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $1500/month Budget

$1500

Monthly Ad Spend

Leads/Month

Customers/Month

407%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$1500

÷ Cost Per Lead$28.5

= Leads per Month53

× Close Rate (30%)16 customers

× Average Job Value$475

= Monthly Revenue$7,600

At $28.50 CPL and 30% close rate, each customer costs $95 to acquire. Average repair order = $400-600. This is one of the best ROI ratios in local services—but only if you're filtering out parts shoppers and DIYers. Focus on maintaining high close rates through good phone handling and transparent pricing.

Factors That Affect Auto Repair Shops ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Auto Repair Shops Google Ads Resources

CPC Benchmarks

Average cost per click for auto repair shops

Common Mistakes

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Best Keywords

High-converting keywords to target

Budget Guide

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2025 Benchmarks

Industry performance metrics

Auto Repair Shops Audit

Complete auto repair shop Google Ads guide