$1,500
Minimum Monthly
~56 leads/month
$2,000-$4,500/month
Recommended Range
Best ROI sweet spot
$95
Cost Per Customer
30% close rate
At $28.50 CPL and 30% close rate, each customer costs $95 to acquire. Average repair order = $400-600. This is one of the best ROI ratios in local services—but only if you're filtering out parts shoppers and DIYers. Focus on maintaining high close rates through good phone handling and transparent pricing.
March, April, October, November
Consider 20-50% budget increase
January, February, July
Reduce or reallocate spend
Increase budget 25% in March-April (pre-summer road trip prep) and October-November (winter prep). AC repair campaigns should surge May-August. Focus on battery/heating November-March.
Two powerful tools for auto repair shops to improve your Google Ads performance
CPC Benchmarks
Average cost per click for auto repair shops
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Auto Repair Shops Audit
Complete auto repair shop Google Ads guide