'Repair' keyword filters for service intent, not parts shopping. Safety-critical service with high close rates.
Urgent symptom-based search. These customers have an immediate problem and will book quickly.
High-ticket service ($2,000-4,000+). Specialist positioning beats generic shop ads for these searches.
'Honest' modifier signals trust-conscious customer tired of being overcharged. Review-focused positioning wins these.
Time-sensitive customers willing to pay for convenience. Urgency signals immediate need.
These keywords drain your budget without delivering quality leads:
Retail parts shoppers, not repair customers. They're going to AutoZone, not a mechanic.
DIYers looking for YouTube tutorials, not professional service.
Parts shoppers who will change their own oil.
Career researchers and job seekers, not vehicle owners.
Parts shoppers doing their own brake job, not paying for brake service.
Build campaigns around these specific services:
Brake repair
Oil change
Engine diagnostics
Transmission repair
AC repair
Battery service
Tire services
Two powerful tools for auto repair shops to improve your Google Ads performance
CPC Benchmarks
Average cost per click for auto repair shops
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Auto Repair Shops Audit
Complete auto repair shop Google Ads guide