Handmade seekers expect artisan products
Personalization intent matches your strength
Gift buyers pay premium for unique items
Differentiation seekers want what you offer
Brand awareness from Etsy spillover
Different keyword types serve different purposes. Build a balanced strategy:
Specific product names and SKUs. Highest conversion rate but limited volume.
Avg CPC
$0.68
Product category searches. Good balance of volume and intent.
Avg CPC
$0.85
Searches for competing brands. High intent but requires strong value prop.
Avg CPC
$1.10
Searches for solutions to problems your product solves.
Avg CPC
$0.77
Add these as negative keywords to stop wasting budget:
Handmade can't compete on speed
Handmade premium doesn't match cheap intent
Platform-specific shopping intent
Can't produce handmade at wholesale scale
Impossible for handmade items
For Shopping campaigns, your keywords come from your product feed. Optimize titles for search:
[Brand] + [Handmade/Custom] + [Product Type] + [Key Detail]
Rewrite all titles for Google—NOT copy from Etsy
Only include ready-to-ship or quick-make items in Shopping feed
Set realistic shipping expectations in product descriptions
Use lifestyle images showing handmade quality