Growing beyond Etsy's walled garden? Google Ads is your path to a real brand—but Etsy veterans make predictable mistakes. Our AI audit prevents the learning curve.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Etsy takes 15-20% in fees, so you're used to thin margins. Google Ads adds costs, and sellers refuse to spend enough to get data—resulting in perpetual testing with no results.
Etsy buyers expect unique, handmade products. Google searchers expect fast shipping and professional service. Mismatch creates returns and bad reviews.
Personalized products are Etsy's strength, but Shopping feeds can't handle customization requests. Either you exclude personalized items or face order fulfillment chaos.
Many Etsy sellers price lower on Etsy (accepting lower margin for traffic) and higher on their own site. Google Shopping shows your higher prices, customers compare and buy on Etsy.
Etsy titles are keyword-stuffed for Etsy search. Google Shopping penalizes this style. Your product titles look spammy and unprofessional, killing CTR.
How does your store compare? Source: Etsy seller external advertising data 2025
Lower than average, but margins are thin CPC • Lower than typical ecommerce due to handmade economics ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to Etsy Sellers stores
Identifying which products work outside Etsy ecosystem
Translating Etsy SEO to Google Shopping format
Matching ad expectations to handmade realities
Finding cross-channel pricing issues
Strategies for custom product advertising
Transitioning from Etsy to independent brand
"My Etsy titles were killing my Shopping CTR. Rewrote 20 titles to be brand-focused instead of keyword-stuffed. CTR doubled, ROAS from 1.8x to 3.2x."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for Etsy Sellers stores
Yes, but with realistic expectations and specific strategy. Running Google Ads to your own site (not Etsy) is essential for building a sustainable brand that you control—Etsy's algorithm changes and fee increases threaten sellers who depend solely on the platform. However, the transition is harder than most sellers expect. Etsy provides built-in trust, traffic, and payment processing. Your website has none of that. Early Google Ads performance will be worse than Etsy performance, and that's normal. Strategy: Start with a small budget ($500-1,000/month) on your absolute best-selling, non-personalized products. Build your pixel audience and email list. Gradually increase spend as you see what works. Don't compare ROAS to your Etsy margins—think of it as investing in platform independence. Our audit helps Etsy sellers understand realistic expectations for their specific product category.
Deep-dive guides to optimize every aspect of your ads