$0.85
Avg CPC
$48
Avg Order Value
$52
Avg CPA
2.6x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
29-58 orders
Expected Revenue
$1,385 - $2,769
Target ROAS
2.1x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
58-192 orders
Expected Revenue
$2,769 - $9,231
Target ROAS
2.6x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
192-962 orders
Expected Revenue
$9,231 - $46,154
Target ROAS
2.3x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
962+ orders
Expected Revenue
$46,154+
Target ROAS
2.2x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for etsy sellers stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$500-1,500/month
Test 5-10 hero products only, establish baseline, build pixel data
Growth
$2,000-5,000/month
Expand winning products, add gift-focused campaigns, scale remarketing
Scale
$8,000+/month
Build brand presence, Pinterest/visual platform ads, diversify traffic