$0.85
Avg CPC
Lower than average, but margins are thin
2.3%
Avg CTR
1.5%
Conv Rate
2.6x
Avg ROAS
Lower than typical ecommerce due to handmade economics
$48
Avg AOV
$52
Avg CPA
Source: Etsy seller external advertising data 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.30 | 4.1% | 3.0% | 6.5x | Highest ROAS, protect at all costs |
| Google Shopping | $0.68 | 2.8% | 1.5% | 2.6x | Core ecommerce campaign type |
| Performance Max | $0.81 | 2.1% | 1.4% | 2.5x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.42 | 1.4% | 3.8% | 4.7x | Great for cart recovery |
| Non-Brand Search | $1.27 | 1.8% | 0.9% | 1.6x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$0.81
Avg ROAS
2.3x
Avg CPC
$0.78
Avg ROAS
2.6x
Avg CPC
$0.83
Avg ROAS
2.5x
Avg CPC
$1.06
Avg ROAS
3.0x
Our Etsy Sellers audit compares your metrics against these benchmarks across 6 key areas:
Product Selection for Ads
Identifying which products work outside Etsy ecosystem
Title Optimization
Translating Etsy SEO to Google Shopping format
Fulfillment Alignment
Matching ad expectations to handmade realities
Price Parity Audit
Finding cross-channel pricing issues
Personalization Handling
Strategies for custom product advertising
Brand Building
Transitioning from Etsy to independent brand