$1.40
Avg CPC
1.6%
Conv Rate
$78
Avg Order Value
3x
Avg ROAS
Based on Multi-Channel Sellers benchmarks, here's what you can expect at different budget levels:
| Monthly Budget | Clicks | Orders | Revenue | ROAS | Est. Profit* |
|---|---|---|---|---|---|
| $2,000 | 1,429 | 23 | $1,783 | 3.0x | $-1,287 |
| $5,000 | 3,571 | 57 | $4,457 | 3.0x | $-3,217 |
| $10,000 | 7,143 | 114 | $8,914 | 2.8x | $-6,434 |
| $25,000 | 17,857 | 286 | $22,286 | 2.7x | $-16,086 |
*Estimated profit assumes 40% gross margin. Your actual margin may vary.
Understanding your breakeven ROAS is critical for profitable scaling:
Breakeven ROAS
2.5x
With 40% margins, you need at least 2.5x ROAS to break even. Anything above this is profit.
Max CPA for Profit
$31
Your CPA must stay below $31 to remain profitable. Current avg: $62.
Margin Matters
If your margins are 50%, breakeven drops to 2.0x. At 30% margins, you need 3.3x just to break even. Know your numbers!
Focus on these levers to push your ROAS above industry average:
Every 0.5% improvement in CVR can boost ROAS by 20-30%. Optimize landing pages, checkout flow, and product pages.
Bundles, upsells, and free shipping thresholds can boost AOV 15-25% without increasing ad spend.
Better Quality Scores, feed optimization, and proper segmentation can reduce CPCs by 15-30%.
Identify and pause underperforming products, keywords, and audiences. Focus budget on winners.