$1.40
Avg CPC
Average
2.4%
Avg CTR
1.6%
Conv Rate
3x
Avg ROAS
Lower due to cross-channel leakage
$78
Avg AOV
$62
Avg CPA
Source: Multi-channel seller analysis 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.49 | 4.3% | 3.2% | 7.5x | Highest ROAS, protect at all costs |
| Google Shopping | $1.12 | 2.9% | 1.6% | 3.0x | Core ecommerce campaign type |
| Performance Max | $1.33 | 2.2% | 1.4% | 2.8x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.70 | 1.4% | 4.0% | 5.4x | Great for cart recovery |
| Non-Brand Search | $2.10 | 1.9% | 1.0% | 1.8x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.33
Avg ROAS
2.7x
Avg CPC
$1.29
Avg ROAS
3.0x
Avg CPC
$1.37
Avg ROAS
2.8x
Avg CPC
$1.75
Avg ROAS
3.4x
Our Multi-Channel Sellers audit compares your metrics against these benchmarks across 6 key areas:
Cross-Channel Cannibalization
Measuring sales lost to own marketplace listings
Price Parity Analysis
Identifying price inconsistencies hurting conversion
Attribution Modeling
Understanding true Google Ads contribution
Inventory Sync Verification
Ensuring real-time accuracy across channels
Exclusive Product Strategy
Identifying what should only be on site
Channel Economics
Comparing profitability by sales channel