$1.40
Avg CPC
$78
Avg Order Value
$62
Avg CPA
3x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
24-48 orders
Expected Revenue
$1,887 - $3,774
Target ROAS
2.4x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
48-161 orders
Expected Revenue
$3,774 - $12,581
Target ROAS
3.0x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
161-806 orders
Expected Revenue
$12,581 - $62,903
Target ROAS
2.7x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
806+ orders
Expected Revenue
$62,903+
Target ROAS
2.5x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for multi-channel sellers stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$2,000-4,000/month
Establish site-specific value, sync inventory, track cross-channel
Growth
$6,000-12,000/month
Focus on exclusive products, scale branded, add remarketing
Scale
$20,000+/month
Full attribution modeling, consider channel-specific strategies