$2.85
Avg CPC
Significantly higher due to competition
2.1%
CTR
1.2%
Conv Rate
4.5x
Avg ROAS
Strong when properly qualified
$850
Avg AOV
$185
Avg CPA
Source: High-ticket ecommerce analysis 2025
Different campaign types have vastly different CPCs for ecommerce. Here's what to expect:
Product-focused ads with high purchase intent. Best for catalog-based advertising with visual products.
Blends Shopping, Search, Display, and YouTube. CPC varies widely based on where Google shows your ads.
Your brand name keywords. Cheap CPCs but don't let PMax cannibalize these—run separately for control.
Generic product keywords. High competition drives up CPCs. Only profitable with high AOV or strong conversion rates.
Retarget cart abandoners with specific products. Low CPC because you're targeting warm audiences.
Focus your budget on these high-converting keywords:
Brand awareness indicates purchase readiness
Budget-aware, ready to spend
'Premium,' 'professional,' 'commercial-grade' = budget-qualified
Financing seekers are purchase-ready
Professional buyers have budget authority
Lower CPCs = more clicks for your budget = better ROAS. Here are proven strategies:
[Brand] + [Product] + [Premium Indicator] + [Price Range if helpful] Well-structured titles improve Quality Score and lower Shopping CPCs by 15-25%.
Create separate campaigns for Winners (high ROAS), Potentials (volume), and low performers. Bid aggressively on winners, conservatively on the rest.
Run branded keywords in a separate Search campaign. This prevents PMax from claiming credit for cheap brand clicks and inflating your actual CPC.
Fix disapproved products, add GTINs, include all recommended attributes. Higher feed quality = better auction eligibility = lower CPCs.
These keywords drain your budget with low purchase intent:
Price-sensitive, will bounce on cost
Wrong price expectation entirely
Not buying expensive solutions
Research phase, long cycle to purchase
Budget-constrained, looking for deals
As you scale, your CPC dynamics change. Here's what to expect at each phase:
Foundation
$3,000-6,000/month
Build trust signals, establish lead tracking, extend attribution
Growth
$10,000-20,000/month
Scale qualified channels, add phone/quote conversion tracking
Scale
$30,000+/month
YouTube for brand building, offline conversion import, long-window remarketing
Common Mistakes
7 costly Google Ads mistakes for high-ticket products
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
High-Ticket Products Audit
Complete high-ticket products Google Ads guide