$2.85
Avg CPC
$850
Avg Order Value
$185
Avg CPA
4.5x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
8-16 orders
Expected Revenue
$6,892 - $13,784
Target ROAS
3.6x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
16-54 orders
Expected Revenue
$13,784 - $45,946
Target ROAS
4.5x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
54-270 orders
Expected Revenue
$45,946 - $229,730
Target ROAS
4.0x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
270+ orders
Expected Revenue
$229,730+
Target ROAS
3.8x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for high-ticket products stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$3,000-6,000/month
Build trust signals, establish lead tracking, extend attribution
Growth
$10,000-20,000/month
Scale qualified channels, add phone/quote conversion tracking
Scale
$30,000+/month
YouTube for brand building, offline conversion import, long-window remarketing