$2.85
Avg CPC
1.2%
Conv Rate
$850
Avg Order Value
4.5x
Avg ROAS
Based on High-Ticket Products benchmarks, here's what you can expect at different budget levels:
| Monthly Budget | Clicks | Orders | Revenue | ROAS | Est. Profit* |
|---|---|---|---|---|---|
| $2,000 | 702 | 8 | $7,158 | 4.5x | +$863 |
| $5,000 | 1,754 | 21 | $17,895 | 4.5x | +$2,158 |
| $10,000 | 3,509 | 42 | $35,789 | 4.3x | +$4,316 |
| $25,000 | 8,772 | 105 | $89,474 | 4.0x | +$10,789 |
*Estimated profit assumes 40% gross margin. Your actual margin may vary.
Understanding your breakeven ROAS is critical for profitable scaling:
Breakeven ROAS
2.5x
With 40% margins, you need at least 2.5x ROAS to break even. Anything above this is profit.
Max CPA for Profit
$340
Your CPA must stay below $340 to remain profitable. Current avg: $185.
Margin Matters
If your margins are 50%, breakeven drops to 2.0x. At 30% margins, you need 3.3x just to break even. Know your numbers!
Focus on these levers to push your ROAS above industry average:
Every 0.5% improvement in CVR can boost ROAS by 20-30%. Optimize landing pages, checkout flow, and product pages.
Bundles, upsells, and free shipping thresholds can boost AOV 15-25% without increasing ad spend.
Better Quality Scores, feed optimization, and proper segmentation can reduce CPCs by 15-30%.
Identify and pause underperforming products, keywords, and audiences. Focus budget on winners.