$2.85
Avg CPC
Significantly higher due to competition
2.1%
Avg CTR
1.2%
Conv Rate
4.5x
Avg ROAS
Strong when properly qualified
$850
Avg AOV
$185
Avg CPA
Source: High-ticket ecommerce analysis 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $1.00 | 3.8% | 2.4% | 11.3x | Highest ROAS, protect at all costs |
| Google Shopping | $2.28 | 2.5% | 1.2% | 4.5x | Core ecommerce campaign type |
| Performance Max | $2.71 | 1.9% | 1.1% | 4.3x | Variable - depends on segmentation |
| Dynamic Remarketing | $1.43 | 1.3% | 3.0% | 8.1x | Great for cart recovery |
| Non-Brand Search | $4.28 | 1.7% | 0.7% | 2.7x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$2.71
Avg ROAS
4.0x
Avg CPC
$2.62
Avg ROAS
4.5x
Avg CPC
$2.79
Avg ROAS
4.3x
Avg CPC
$3.56
Avg ROAS
5.2x
Our High-Ticket Products audit compares your metrics against these benchmarks across 6 key areas:
Traffic Qualification
Identifying unqualified click sources
Extended Attribution
Measuring 60-90 day purchase cycles
Lead Quality Tracking
Connecting quote requests to eventual sales
Financing Impact
Measuring payment plan offer effectiveness
Trust Signal Optimization
Landing page conversion by trust element
Remarketing Window Testing
Finding optimal retargeting duration