Google Ads Benchmarks by Industry

Verified CTR, CPC, conversion rate and CPA per industry, sourced from WordStream and LocalIQ public reports — plus the three diagnostic questions every account in each vertical should be able to answer.

V
Vilo
Founder, Perfoads ·
2 min skim

Pawel “Vilo” Wilk — Google Ads specialist running the Project UP performance team. PerfoAds is independent IP. Numbers on these pages are sourced from public industry reports and cross-referenced with audit patterns I see weekly.

Sourced from WordStream & LocalIQVerified May 2026Reviewed by a Google Ads specialist

Live industry benchmarks

HVAC

Heating, Ventilation, and Air Conditioning

CTR
6.43%
CPC
$9.68
CR
6.56%
CPA
$127.74
See full benchmarks

Plumbing

Plumbing services (residential and commercial)

CTR
4.97%
CPC
$10.49
CR
7.63%
CPA
$129.02
See full benchmarks

Roofing

Roofing services (residential and storm-restoration)

CTR
4.21%
CPC
$11.85
CR
4.92%
CPA
$241.00
See full benchmarks

Electricians

Electrical contractors (residential and commercial)

CTR
5.15%
CPC
$5.61
CR
8.48%
CPA
$73.00
See full benchmarks

Dentists

Dental practices (general, cosmetic, specialty)

CTR
5.44%
CPC
$7.85
CR
9.08%
CPA
$83.93
See full benchmarks

Lawyers

Law firms (personal injury, general practice, business)

CTR
3.18%
CPC
$8.58
CR
4.17%
CPA
$233.00
See full benchmarks

Real Estate Agents

Residential real estate agents and brokerages

CTR
8.43%
CPC
$2.53
CR
3.28%
CPA
$77.13
See full benchmarks

Locksmiths

Locksmith services (residential, automotive, commercial)

CTR
4.11%
CPC
$4.45
CR
6.38%
CPA
$48.00
See full benchmarks

Solar Installers

Residential solar panel installation and design-build

CTR
4.21%
CPC
$3.87
CR
5.13%
CPA
$104.00
See full benchmarks

Home Security

Residential alarm, monitoring, and smart-home security

CTR
5.05%
CPC
$3.55
CR
4.99%
CPA
$71.16
See full benchmarks

Auto Repair

Independent auto repair shops and service centers

CTR
6.93%
CPC
$2.93
CR
8.41%
CPA
$34.85
See full benchmarks

Food & Beverage

Restaurants, cafes, ghost kitchens, and beverage delivery

CTR
6.66%
CPC
$1.94
CR
6.34%
CPA
$30.60
See full benchmarks

Flooring Contractors

Hardwood, tile, vinyl, laminate, and carpet flooring installation

CTR
5.18%
CPC
$5.62
CR
4.41%
CPA
$127.40
See full benchmarks

Personal Trainers

Independent personal trainers, fitness coaches, and small-group studios

CTR
6.13%
CPC
$1.92
CR
4.27%
CPA
$45.00
See full benchmarks

Music Teachers

Private music teachers, music studios, and lesson marketplaces

CTR
5.95%
CPC
$1.74
CR
4.05%
CPA
$42.00
See full benchmarks

Kitchen Remodelers

Kitchen renovation, design-build, and cabinet refacing contractors

CTR
4.83%
CPC
$6.95
CR
3.92%
CPA
$177.30
See full benchmarks

Therapists

Licensed therapists, counselors, and private mental health practices

CTR
5.45%
CPC
$3.89
CR
4.10%
CPA
$95.00
See full benchmarks

Pest Control

Residential and commercial pest control, extermination, and wildlife removal

CTR
6.85%
CPC
$8.40
CR
7.20%
CPA
$117.00
See full benchmarks

Garage Door Services

Garage door installation, spring repair, opener service, and overhead door repair

CTR
6.20%
CPC
$7.85
CR
8.50%
CPA
$92.00
See full benchmarks

Insurance Agents

Independent insurance agents, brokers, and local agency offices

CTR
6.05%
CPC
$8.59
CR
5.10%
CPA
$155.00
See full benchmarks

More verticals shipping weekly. Want a specific industry covered next? Email us.

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