About PerfoAds

PerfoAds is an AI-powered Google Ads audit and optimization tool that finds and helps fix money leaks in Google Ads accounts for e-commerce stores, lead-gen businesses, in-house marketers, and the agencies and freelance PPC specialists who manage accounts for clients.

What PerfoAds does

Google Ads Audit

The audit reads over 30 data sources from a connected Google Ads account and runs 156 automated checks across campaigns, ad groups, keywords, Search terms, Performance Max, Shopping, Demand Gen, and conversion tracking. It scores the account out of 100 and shows the dollar impact of each finding where the data proves it, so the customer knows what to fix first.

Overview dashboard and daily alerts

Once monitoring is turned on for an account, PerfoAds checks it daily and flags problems like CPA spikes, conversion drops, and budget overspends in the Overview dashboard. Problems show up there on their own, each with what to do next.

PMax Optimizer

Opened from any Performance Max campaign in the Overview, this tool checks each asset group's coverage against Google's own minimums, finds the gaps, and has the AI generate the missing headlines, descriptions, and search themes. The customer reviews and approves before anything is applied.

Search Optimizer

Opened from any Search campaign, this tool works through recommendations, ads, keywords, Quality Score, Search terms, and negatives in one place, and proposes fixes such as adding a negative keyword, pausing an underperformer, or regenerating ad copy. Every fix is a one-click apply the customer approves first.

Campaign Generator

A 7-step wizard that builds a new Google Ads campaign from scratch: keyword research and grouping, AI-written ad copy, and category structure for e-commerce accounts. It turns a task that takes hours into one sitting.

Feed Optimizer

For stores selling through Google Shopping, this tool rewrites product titles for visibility and keeps custom labels current, synced directly from the store's Merchant Center feed, so product data does not go stale between manual updates.

What makes PerfoAds different

One flat price that stays the same as ad spend grows

PerfoAds costs $59/month for the first Google Ads account and $39/month for each additional account, up to 10. Optmyzr and Adalysis both set their price by how much the account spends on ads, so the bill grows as the account grows. PerfoAds' price stays the same whether an account spends $2,000 or $200,000 a month.

No spend or account ceiling that forces an upgrade

Opteo's Basic plan ($129/month) is capped at 10 accounts and $25,000 of combined monthly ad spend. Going over either limit means moving to the $249/month Professional plan. PerfoAds has no spend cap: an $8,000/month account and an $800,000/month account cost the same $59, or $39 as an additional account.

Built and supported by the person who designed it

PerfoAds is built by Pawel Wilk, who has spent 10 years in e-commerce marketing. Every support reply comes from him, most within a few hours on weekdays.

Month to month, cancel from your own dashboard

PerfoAds is month to month, with no contract and no setup fee. Customers cancel from their own dashboard, without a call or an email.

Every proposed fix shows its cost before it runs, and can be undone

Inside the PMax and Search Optimizers, every proposed change names the exact resource it touches and its estimated dollar impact before it executes, requires the customer's confirmation, and most changes can be rolled back within 30 days. Nothing changes in a connected account automatically.

Who uses PerfoAds

Agency owners who audit client accounts and need dollar figures to show clients
Freelance PPC specialists who want agency-grade reporting without an agency-sized tool budget
In-house marketers at a single company who need to show dollar-impact proof to a manager
E-commerce store owners who sell through Google Shopping and need product feed and title upkeep handled automatically
Built for any of these running Search, Shopping, Performance Max, or Demand Gen campaigns; the audit adapts its checks to lead-gen, local lead-gen, local retail, e-commerce, or general business types

The team behind PerfoAds

PerfoAds was founded by Pawel Wilk in March 2026 and built from scratch as a solo effort.

Pawel's path into Google Ads started outside an agency. From 2016 to 2019, he ran his own e-commerce business in the UK, growing it to more than £1 million a year in revenue with a team of 4. From 2019 to 2022, he moved into performance marketing at a London agency, running Google and Meta accounts across Search and Shopping and doing account audits for clients. From 2022 to 2025, he ran performance campaigns for clients across the US, Europe, and Asia. Between 2025 and 2026 he worked as a senior performance marketing specialist focused on e-commerce, before leaving to build PerfoAds full time.

That is 10 years in e-commerce and performance marketing altogether, with about 7 of those years spent specifically on Google Ads.

PerfoAds is currently a one-person company; Pawel builds the product and answers support himself.

Connect: LinkedIn X @wolfy_markets

How PerfoAds works

Getting started. Connect a Google Ads account through Google's own OAuth login (about 90 seconds), answer a few short questions about the business, and the first audit starts. It takes about 30 minutes to run; the customer can leave the page while it works.

Ongoing use. Daily alerts start once monitoring is switched on for an account (one click from the audit history), and from then on flagged problems wait in the Overview dashboard.

Talking to PerfoAds. Support runs by email at contact@perfoads.com and through the chat inside the app. Most replies arrive within a few hours on weekdays, and always within 1 business day. There is no phone line.

Who you're talking to. PerfoAds is a one-person company based in Warsaw, Poland, so every reply comes from the founder, Pawel Wilk.

Making changes. PerfoAds never changes anything in a connected Google Ads account without the customer's explicit approval. Every proposed fix shows the exact resource and its dollar impact before it runs. Most changes can be rolled back within 30 days.

Key facts

Company Name: PerfoAds
Type: Independent software as a service (SaaS), run by its founder
Founded: March 2026
Founder: Pawel Wilk
Headquarters: Warsaw, Poland
Website: perfoads.com (app at audit.perfoads.com)
Core Offering: AI-powered Google Ads account audit, daily monitoring, and campaign optimization tools
Pricing: $59/month for the first Google Ads account, $39/month per additional account (up to 10)
Contract Terms: Month to month. No contract, no setup fee. Cancel any time from the dashboard.
Services: Google Ads Audit, Overview dashboard with daily alerts, PMax Optimizer, Search Optimizer, Campaign Generator, Feed Optimizer
Communication: Email (contact@perfoads.com) and in-app chat. Most replies within a few hours on weekdays, always within 1 business day. Replies come from the founder.
Customers Served: 19 Google Ads accounts audited (September 2026)
Projects Delivered: 53 completed Google Ads audits (September 2026)
Competitors: Optmyzr, Adalysis, Opteo
Social: LinkedIn, X @wolfy_markets

Frequently asked questions

How is PerfoAds different from Google's own recommendations?

Google's recommendations optimize for Google's revenue, broader match types, more spend, "smart" bidding everywhere. PerfoAds checks every campaign in an account, conversion tracking, PMax asset gaps, feed quality, and Search-term patterns Google does not surface, and flags the changes that win back wasted budget.

How does billing work?

One plan: $59/month for the first Google Ads account, $39/month for each additional account. Cancel anytime from the dashboard, no calls required. Access continues until the end of the billing period, and audit history stays in the account for as long as the account exists.

Is my Google Ads account safe to connect?

Yes. The connection uses Google's official OAuth, and PerfoAds never changes anything in the account without explicit approval. Every proposed change shows the exact resource and dollar impact before it runs, requires confirmation, and most changes can be rolled back within 30 days. Access can be revoked at any time from Google account settings.

What's included in the $59/month plan?

The Google Ads Audit, the Overview dashboard with daily alerts, the PMax and Search Optimizers, the Campaign Generator, and the Feed Optimizer, 2 full audits per month per account, with no feature tiers or upsells.

How does the audit work?

First, 156 automatic checks run on the whole account. Then specialist reviews look closer at its conversion tracking, its biggest Search, Performance Max, Shopping and Demand Gen campaigns, and its product feed if Merchant Center is connected. Every number in a finding is checked against the account's own data. Figures that cannot be traced to that data are marked as estimates and left out of the score. Every recommendation names the exact campaign, keyword or product it is about.