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2025 Data

Dentists Google Ads Benchmarks (2025)

How do dentist Google Ads campaigns perform? Here are the latest 2025 benchmarks from WordStream 2025.

Dentists vs All-Industry Averages

$7.85

Average CPC

49% higher than avg

5.44%

Click-Through Rate

12% lower than avg

9.08%

Conversion Rate

21% higher than avg

$83.93

Cost Per Lead

20% higher than avg

Source: WordStream 2025

Benchmark Comparison Table

Metric	Dentists	All Industries	Difference
Cost Per Click	$7.85	$5.26	+49%
Click-Through Rate	5.44%	6.18%	-12%
Conversion Rate	9.08%	7.52%	+21%
Cost Per Lead	$83.93	$70.11	+20%

Competitive Landscape for Dentists

Competition Level

high

Monthly Search Volume

110,000+ monthly searches for 'dentist near me' in the US

Main Competitors

DSO chains (Aspen, Pacific Dental), established local practices, new dentists aggressively marketing

Your Differentiator

Win with specialty focus (cosmetic, pediatric, implants), technology differentiation (same-day crowns, digital scanning), or experience positioning (spa-like atmosphere, sedation options).

How Do YOU Compare?

These are industry averages. Your account could be performing much better—or much worse. Get a complete audit to see your actual metrics vs benchmarks.

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Dentists Google Ads Resources

CPC Benchmarks

Average cost per click for dentists

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Dentists Audit

Complete dentist Google Ads guide