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2025 Data

HVAC Companies Google Ads Benchmarks (2025)

How do HVAC company Google Ads campaigns perform? Here are the latest 2025 benchmarks from LocalIQ 2025.

HVAC Companies vs All-Industry Averages

$9.68

Average CPC

84% higher than avg

6.43%

Click-Through Rate

4% higher than avg

6.56%

Conversion Rate

13% lower than avg

$127.74

Cost Per Lead

82% higher than avg

Source: LocalIQ 2025

Benchmark Comparison Table

Metric	HVAC Companies	All Industries	Difference
Cost Per Click	$9.68	$5.26	+84%
Click-Through Rate	6.43%	6.18%	+4%
Conversion Rate	6.56%	7.52%	-13%
Cost Per Lead	$127.74	$70.11	+82%

Competitive Landscape for HVAC Companies

Competition Level

very high

Monthly Search Volume

165,000+ monthly searches for 'HVAC near me' / 'AC repair near me' in the US

Main Competitors

National franchises (One Hour Heating & Air, Aire Serv), established local companies, home warranty companies, LSA-focused new players

Your Differentiator

Win with speed (same-day service guarantee), transparency (upfront pricing), or specialization (specific equipment brands, commercial HVAC, new construction).

How Do YOU Compare?

These are industry averages. Your account could be performing much better—or much worse. Get a complete audit to see your actual metrics vs benchmarks.

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More HVAC Companies Google Ads Resources

CPC Benchmarks

Average cost per click for hvac companies

Common Mistakes

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Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

HVAC Companies Audit

Complete HVAC company Google Ads guide