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2025 Data

Law Firms Google Ads Benchmarks (2025)

How do law firm Google Ads campaigns perform? Here are the latest 2025 benchmarks from WordStream 2025.

Law Firms vs All-Industry Averages

$8.58

Average CPC

63% higher than avg

5.97%

Click-Through Rate

3% lower than avg

5.09%

Conversion Rate

32% lower than avg

$131.63

Cost Per Lead

88% higher than avg

Source: WordStream 2025

Benchmark Comparison Table

Metric	Law Firms	All Industries	Difference
Cost Per Click	$8.58	$5.26	+63%
Click-Through Rate	5.97%	6.18%	-3%
Conversion Rate	5.09%	7.52%	-32%
Cost Per Lead	$131.63	$70.11	+88%

Competitive Landscape for Law Firms

Competition Level

very high

Monthly Search Volume

200,000+ monthly searches for '[practice area] lawyer near me' variations in the US

Main Competitors

National firms (Morgan & Morgan), regional powerhouses, aggressive local practices, LSA-focused attorneys

Your Differentiator

Win with niche specialization (only DUI, only truck accidents), client outcome focus (won $X million for clients), speed (free consultation within 24 hours), or technology (virtual consultations, online case status).

How Do YOU Compare?

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Learn More About Google Ads Performance

Metrics Guide

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Dashboard Reference

Track the right performance data

Optimization Checklist

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More Law Firms Google Ads Resources

CPC Benchmarks

Average cost per click for law firms

Common Mistakes

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Budget Guide

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ROI Calculator

Expected return on ad spend

Law Firms Audit

Complete law firm Google Ads guide