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2025 Data

Insurance Agents Google Ads Benchmarks (2025)

How do insurance agent Google Ads campaigns perform? Here are the latest 2025 benchmarks from WordStream 2025 (Insurance).

Insurance Agents vs All-Industry Averages

$45.20

Average CPC

759% higher than avg

2.89%

Click-Through Rate

53% lower than avg

4.12%

Conversion Rate

45% lower than avg

$1067

Cost Per Lead

1422% higher than avg

Source: WordStream 2025 (Insurance)

Benchmark Comparison Table

Metric	Insurance Agents	All Industries	Difference
Cost Per Click	$45.20	$5.26	+759%
Click-Through Rate	2.89%	6.18%	-53%
Conversion Rate	4.12%	7.52%	-45%
Cost Per Lead	$1067	$70.11	+1422%

Competitive Landscape for Insurance Agents

Competition Level

extreme

Monthly Search Volume

1.5M+ monthly searches for 'car insurance' in the US

Main Competitors

GEICO, Progressive, State Farm, Allstate, Liberty Mutual, direct carriers, other independents

Your Differentiator

Win with specialization (contractors, restaurants, trucking), local presence, multi-carrier quoting capability, or niche markets carriers avoid (high-risk, SR-22, hard-to-place).

How Do YOU Compare?

These are industry averages. Your account could be performing much better—or much worse. Get a complete audit to see your actual metrics vs benchmarks.

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Learn More About Google Ads Performance

Metrics Guide

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Dashboard Reference

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Optimization Checklist

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More Insurance Agents Google Ads Resources

CPC Benchmarks

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Budget Guide

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ROI Calculator

Expected return on ad spend

Insurance Agents Audit

Complete insurance agent Google Ads guide