Brand-aware shoppers convert well
Direct purchase intent
Shopping intent signals
Specific product attributes
Gift buyers convert well
Different keyword types serve different purposes. Build a balanced strategy:
Specific product names and SKUs. Highest conversion rate but limited volume.
Avg CPC
$0.92
Product category searches. Good balance of volume and intent.
Avg CPC
$1.15
Searches for competing brands. High intent but requires strong value prop.
Avg CPC
$1.49
Searches for solutions to problems your product solves.
Avg CPC
$1.03
Add these as negative keywords to stop wasting budget:
Platform searches, not product buyers
Looking for website templates
DIY intent, not buyers
Looking to build a site
Low purchase intent
For Shopping campaigns, your keywords come from your product feed. Optimize titles for search:
[Brand] + [Product Name] + [Key Attribute] + [Size/Color if relevant]
Use Wix's Google Shopping integration but verify sync regularly
Add all product identifiers (GTIN, MPN, brand)
Set up Google Tag Manager for better tracking
Consider third-party feed tools for more control