$1.15
Avg CPC
Slightly lower due to less competition
2.1%
Avg CTR
1.9%
Conv Rate
3.4x
Avg ROAS
Below Shopify due to platform limitations
$78
Avg AOV
$52
Avg CPA
Source: Wix ecommerce analysis 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.40 | 3.8% | 3.8% | 8.5x | Highest ROAS, protect at all costs |
| Google Shopping | $0.92 | 2.5% | 1.9% | 3.4x | Core ecommerce campaign type |
| Performance Max | $1.09 | 1.9% | 1.7% | 3.2x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.57 | 1.3% | 4.8% | 6.1x | Great for cart recovery |
| Non-Brand Search | $1.72 | 1.7% | 1.1% | 2.0x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.09
Avg ROAS
3.1x
Avg CPC
$1.06
Avg ROAS
3.4x
Avg CPC
$1.13
Avg ROAS
3.2x
Avg CPC
$1.44
Avg ROAS
3.9x
Our Wix Ecommerce audit compares your metrics against these benchmarks across 6 key areas:
Tracking Accuracy
Verifying conversion attribution completeness
Feed Health
Product sync and approval rate analysis
Checkout Optimization
Payment options and abandonment analysis
Page Speed
Core Web Vitals impact on Quality Score
Variant Coverage
Ensuring all options appear in Shopping
Platform Comparison
Wix limitations vs. migration benefits