$1.15
Avg CPC
1.9%
Conv Rate
$78
Avg Order Value
3.4x
Avg ROAS
Based on Wix Ecommerce benchmarks, here's what you can expect at different budget levels:
| Monthly Budget | Clicks | Orders | Revenue | ROAS | Est. Profit* |
|---|---|---|---|---|---|
| $2,000 | 1,739 | 33 | $2,577 | 3.4x | $-969 |
| $5,000 | 4,348 | 83 | $6,443 | 3.4x | $-2,423 |
| $10,000 | 8,696 | 165 | $12,887 | 3.2x | $-4,845 |
| $25,000 | 21,739 | 413 | $32,217 | 3.1x | $-12,113 |
*Estimated profit assumes 40% gross margin. Your actual margin may vary.
Understanding your breakeven ROAS is critical for profitable scaling:
Breakeven ROAS
2.5x
With 40% margins, you need at least 2.5x ROAS to break even. Anything above this is profit.
Max CPA for Profit
$31
Your CPA must stay below $31 to remain profitable. Current avg: $52.
Margin Matters
If your margins are 50%, breakeven drops to 2.0x. At 30% margins, you need 3.3x just to break even. Know your numbers!
Focus on these levers to push your ROAS above industry average:
Every 0.5% improvement in CVR can boost ROAS by 20-30%. Optimize landing pages, checkout flow, and product pages.
Bundles, upsells, and free shipping thresholds can boost AOV 15-25% without increasing ad spend.
Better Quality Scores, feed optimization, and proper segmentation can reduce CPCs by 15-30%.
Identify and pause underperforming products, keywords, and audiences. Focus budget on winners.