$1.15
Avg CPC
$78
Avg Order Value
$52
Avg CPA
3.4x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
29-58 orders
Expected Revenue
$2,250 - $4,500
Target ROAS
2.7x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
58-192 orders
Expected Revenue
$4,500 - $15,000
Target ROAS
3.4x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
192-962 orders
Expected Revenue
$15,000 - $75,000
Target ROAS
3.1x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
962+ orders
Expected Revenue
$75,000+
Target ROAS
2.9x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for wix ecommerce stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Setup
$1,000-2,000/month
Fix tracking, verify feed, optimize checkout
Growth
$3,500-7,000/month
Scale Shopping, add Search, build remarketing lists
Evaluate
$10,000+/month
Assess platform migration ROI vs. staying on Wix