Cost searches indicate serious buyers doing final research. They've moved past 'do I need a new roof' to 'how much will it cost'.
Contractor keyword signals hiring intent, not DIY. 'Near me' adds urgency and local qualification.
Post-storm searches are highly urgent. These homeowners have active damage and need immediate help—often insurance-covered.
Lower CPC than generic roofing, attracts pre-qualified insurance leads. These jobs often close faster and at full value.
Lower CPC, captures homeowners ready for initial step. Inspection often leads to full replacement quote.
These keywords drain your budget without delivering quality leads:
DIYers and people buying supplies at Home Depot. Zero interest in hiring contractors.
DIY searchers looking for YouTube tutorials, not professional help.
Material shoppers buying supplies to install themselves.
Job seekers looking for employment, not homeowners needing roofs.
'Cheap' signals extreme price sensitivity. Low close rates, low-value jobs, high complaint risk.
Build campaigns around these specific services:
Roof replacement
Roof repair
Storm damage restoration
Insurance claims
Roof inspection
Gutter installation
Roof maintenance
Two powerful tools for roofing companies to improve your Google Ads performance
CPC Benchmarks
Average cost per click for roofing companies
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Roofing Companies Audit
Complete roofing company Google Ads guide