$10.70
Average CPC
5.66%
Click-Through Rate
3.7%
Conversion Rate
$228.15
Cost Per Lead
Source: LocalIQ 2025
| Metric | Roofing Companies | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $10.70 | $5.26 | +103% |
| Click-Through Rate | 5.66% | 6.18% | -8% |
| Conversion Rate | 3.7% | 7.52% | -51% |
| Cost Per Lead | $228.15 | $70.11 | +225% |
Competition Level
very high
Monthly Search Volume
120,000+ monthly searches for 'roofing company near me' variations in the US
Main Competitors
Storm chasers (out-of-state companies following severe weather), established local roofers, franchise operations, and insurance restoration companies
Your Differentiator
Win with local credibility (community presence, local reviews), manufacturer certifications (GAF Master Elite, Owens Corning Preferred), insurance expertise (explain the claims process), or warranties (lifetime workmanship guarantees).
CPC Benchmarks
Average cost per click for roofing companies
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Roofing Companies Audit
Complete roofing company Google Ads guide