ROI Calculator

Google Ads ROI for Roofing Companies: What to Expect

Based on industry data, roofing company businesses can expect 421% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $3500/month Budget

$3500

Monthly Ad Spend

Leads/Month

Customers/Month

421%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$3500

÷ Cost Per Lead$228.15

= Leads per Month15

× Close Rate (25%)4 customers

× Average Job Value$4,560

= Monthly Revenue$18,240

At $228.15 CPL and 25% close rate, each customer costs $912 to acquire. Average roof replacement = $8,000-15,000. Even at $912 acquisition cost, you're looking at 6-15% cost of sale, which is sustainable for the industry. The key is prioritizing replacement leads over repairs—a $12,000 replacement justifies much higher acquisition cost than a $400 repair.

Factors That Affect Roofing Companies ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

Maximize Your Roofing Companies ROI

Two powerful tools for roofing companies to improve your Google Ads performance

Calculate Your ROI

See your actual ROI vs benchmarks and where you're losing money

$19.99One-time

AI-Powered ROI Improvement

Let AI continuously optimize your campaigns for maximum return

From $39/moLearn more

Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Roofing Companies Google Ads Resources

CPC Benchmarks

Average cost per click for roofing companies

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Roofing Companies Audit

Complete roofing company Google Ads guide