$3,500
Minimum Monthly
~12 leads/month
$4,500-$10,000/month (plus storm reserve)
Recommended Range
Best ROI sweet spot
$912
Cost Per Customer
25% close rate
At $228.15 CPL and 25% close rate, each customer costs $912 to acquire. Average roof replacement = $8,000-15,000. Even at $912 acquisition cost, you're looking at 6-15% cost of sale, which is sustainable for the industry. The key is prioritizing replacement leads over repairs—a $12,000 replacement justifies much higher acquisition cost than a $400 repair.
March, April, May, September, October
Consider 20-50% budget increase
December, January, February
Reduce or reallocate spend
Keep 30% of annual budget reserved for storm surge periods. Increase bids 100-200% within 48 hours of significant hail or wind events in your area. Reduce winter spend by 40% except in southern markets.
Two powerful tools for roofing companies to improve your Google Ads performance
CPC Benchmarks
Average cost per click for roofing companies
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Roofing Companies Audit
Complete roofing company Google Ads guide