Highest volume PI case type. Clear intent to hire attorney.
Highest case values ($500K-2M+). Worth premium CPC for quality cases.
High-value cases from families in crisis. Urgent need for guidance.
Statute pressure drives action. Often better quality than generic 'lawyer' searches.
Trucking cases have higher damages, commercial insurance. Worth premium bid.
These keywords drain your budget without delivering quality leads:
Job seekers researching careers.
Career research, not clients.
Every PI lawyer offers free consults—attracts tire-kickers.
Research phase, low conversion. Often at-fault parties checking exposure.
Research queries with low conversion rates.
Build campaigns around these specific services:
Car accidents
Truck accidents
Medical malpractice
Wrongful death
Slip and fall
Product liability
Workplace injuries
Two powerful tools for personal injury lawyers to improve your Google Ads performance
CPC Benchmarks
Average cost per click for personal injury lawyers
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Personal Injury Lawyers Audit
Complete personal injury lawyer Google Ads guide