ROI Calculator

Google Ads ROI for Personal Injury Lawyers: What to Expect

Based on industry data, personal injury lawyer businesses can expect 514% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $15000/month Budget

$15000

Monthly Ad Spend

Leads/Month

Customers/Month

514%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$15000

÷ Cost Per Lead$1842

= Leads per Month8

× Close Rate (20%)2 customers

× Average Job Value$46,050

= Monthly Revenue$92,100

At $1,842 CPL and 20% sign rate, each case costs ~$9,210 to acquire. Average auto case fee = $35K. Med mal/wrongful death = $200K+. One major case covers months of ad spend. Focus on case value, not volume.

Factors That Affect Personal Injury Lawyers ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Personal Injury Lawyers Google Ads Resources

CPC Benchmarks

Average cost per click for personal injury lawyers

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Personal Injury Lawyers Audit

Complete personal injury lawyer Google Ads guide