$94.50
Average CPC
3.12%
Click-Through Rate
4.87%
Conversion Rate
$1842
Cost Per Lead
Source: WordStream 2025 (Legal)
| Metric | Personal Injury Lawyers | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $94.50 | $5.26 | +1697% |
| Click-Through Rate | 3.12% | 6.18% | -50% |
| Conversion Rate | 4.87% | 7.52% | -35% |
| Cost Per Lead | $1842 | $70.11 | +2527% |
Competition Level
extreme
Monthly Search Volume
390,000+ monthly searches for 'personal injury lawyer' in the US
Main Competitors
Morgan & Morgan, national injury firms, local established practices, heavy TV advertisers
Your Differentiator
Win with specialization (truck accidents, med mal, wrongful death), local presence, verdict/settlement results, or intake process excellence (speed to sign).
CPC Benchmarks
Average cost per click for personal injury lawyers
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Personal Injury Lawyers Audit
Complete personal injury lawyer Google Ads guide