$15,000
Minimum Monthly
~8 leads/month
$25,000-$75,000/month
Recommended Range
Best ROI sweet spot
$9210
Cost Per Customer
20% close rate
At $1,842 CPL and 20% sign rate, each case costs ~$9,210 to acquire. Average auto case fee = $35K. Med mal/wrongful death = $200K+. One major case covers months of ad spend. Focus on case value, not volume.
Year-round—accidents don't follow seasons
Consider 20-50% budget increase
Slight dip in December due to holidays
Reduce or reallocate spend
Maintain consistent budget year-round. Consider increasing during winter months for auto accident cases. Monitor for major local accidents (multi-car pileups) where awareness may drive searches.
Two powerful tools for personal injury lawyers to improve your Google Ads performance
CPC Benchmarks
Average cost per click for personal injury lawyers
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Personal Injury Lawyers Audit
Complete personal injury lawyer Google Ads guide